Welcome to MônFM, operated by Gwy-Môn Media Ltd ("we", "us", "our"). This Privacy Policy describes how we collect, use, and protect your personal data when you use our website [monfm.co.uk] (the "Site"), the MônFM App (available on iOS and Android), and the MônFM Alexa Skill (collectively, the "Services").

1. Information We Collect

1.1. Personal Data We may collect and process the following personal data:

• Identity Data: Includes your name and, if applicable, username.
• Contact Data: Includes email address, postal address, and telephone number.
• Technical Data: Includes IP address, browser type, operating system, and device information.
• Usage Data: Includes information about how you use our Services, such as page views, app usage, and Alexa interactions.
• Marketing and Communications Data: Includes your preferences for receiving marketing from us and your communication preferences.

1.2. Special Categories of Data We do not collect any special categories of personal data about you (e.g., details about your race, religion, health, etc.).

1.3. Indirectly Collected Data We may also receive personal data and usage information indirectly from the following sources:

• Flurry (https://www.flurry.com)
• Firebase (https://www.firebase.google.com)
• Count.ly (https://count.ly)
• AppsFlyer (https://www.appsflyer.com)
• Facebook App Events (https://developers.facebook.com/docs/app-events)

These platforms may collect data such as app usage statistics, event tracking, and other analytics data that helps us understand and enhance user experience.

2. How We Use Your Information

We use your personal data for the following purposes:

• Service Delivery: To provide and manage your access to our Services.
• Communication: To communicate with you regarding your use of our Services, including responding to your inquiries and sending updates.
• Personalization: To personalize content and services, including advertisements, according to your interests and preferences.
• Analytics: To understand and analyze how you use our Services to improve our offerings.
• Compliance and Legal Obligations: To comply with legal obligations, protect our rights, and enforce our terms and conditions.

3. Legal Bases for Processing

We process your personal data based on the following legal grounds:

• Performance of a Contract: Where processing is necessary for the performance of a contract to which you are a party (e.g., providing you with our Services).
• Consent: Where you have given explicit consent to the processing of your personal data for specific purposes (e.g., for marketing communications).
• Legitimate Interests: Where processing is necessary for our legitimate interests (e.g., improving our Services), provided that such interests are not overridden by your data protection rights.

4. Sharing Your Information

We may share your personal data with:

• Service Providers: Third-party service providers who perform services on our behalf, such as hosting, data analysis, and customer support.
• Legal Authorities: If required by law or in response to legal processes.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred as part of the transaction.

5. International Data Transfers

Your personal data may be transferred to, and stored at, a destination outside the UK. We will ensure appropriate safeguards are in place to protect your data in compliance with UK data protection laws.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorized access, loss, or damage. However, please note that no data transmission over the internet or storage system can be guaranteed to be 100% secure.

7. Your Rights

You have the following rights concerning your personal data:

• Access: To request a copy of the personal data we hold about you.
• Rectification: To request correction of inaccurate or incomplete data.
• Erasure: To request the deletion of your personal data, subject to certain conditions.
• Restriction: To request restriction of processing your personal data in certain circumstances.
• Data Portability: To request the transfer of your personal data to another party.
• Objection: To object to processing based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us using the details provided below.

8. Retention of Data

We will retain your personal data only as long as necessary to fulfill the purposes for which it was collected or to comply with legal, regulatory, or internal policy requirements.

9. Children's Privacy

Our Services are not intended for children under 13, and we do not knowingly collect personal data from children under 13. If we become aware that we have inadvertently collected personal data from a child under 13, we will delete such information promptly.

10. Third-Party Links and Services

Our Services may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will notify you of significant changes via email or through a notice on our Services.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

MônFM
Ffordd Yr Efail
Llangefni
Ynys Môn
LL77 7ER
Email: policy@monfm.co.uk
Phone: 01248 722224